Jonathan Citrin began his career in the investment industry and quickly became dissatisfied with the myopic forms of analysis typical of Wall Street. Relentlessly pursuing what truly drives capital budgeting decisions, Citrin discovered answers when he turned inward and examined innate biases at the core of our decision making. Rather than statistics and mathematics, Citrin found that the actual nucleus of financial markets is human emotion. And realizing the power of this interplay — between the complexities of the brain and finance — Citrin worked to become an authority on the fundamentals of markets and our minds. Today, for the better part of two decades, Citrin has been managing portfolios, teaching at university, public speaking, and writing, all in the frame of removing emotion from finance.
Citrin knew his unique brand of financial theory had value far beyond money and investing. For Citrin, financial markets are nothing more than a microcosm of the human condition — a grand stage where the full range of our behavior, emotions, and ideas are played out. By applying his work from finance more widely to the systems that govern our existence, Citrin became focused on the relevance of his conclusions in the broader context of our decisions and our society.
Citrin devoted years to studying the human condition — an education that took him around the world including to Dharmasala, India attending lectures by His Holiness the Dalai Lama, to Bordeaux, France at the monastic community of Zen Master Thich Nhat Hanh, and to the Omega Institute in Rhinebeck, New York with acclaimed teacher, author, and nun Pema Chödrön. And in 2015, Citrin developed his own, original thesis on human behavior.
A new paradigm for examining our interaction with each other and the world we live in, Citrin believes his theory on human behavior has applications to every decision we make as well as foreseeing a catastrophic outcome if we do not fully grasp our innate emotional shortcomings. In 2016, in an earnest effort to educate audiences on his research, Citrin began speaking about his findings and is currently drafting his first book.
Jonathan Citrin is a top human behavior and behavioral finance keynote speaker and author.
Citrin has been a keynote speaker since 2004 and has traveled the world giving lectures, keynotes, and presentations to audiences that include multinational conferences, business and financial professionals, students, and private groups. He has spoken to assemblies in locations ranging from Montreal to Amsterdam to Los Angeles and New York City. As an author, Citrin’s writing has appeared in traditional media such as Entrepreneur Magazine and The Wall Street Journal, and in academic publications such as Journal of Indexes and Encyclopedia of Modern Money Management. Additionally, on topics ranging from decision making and the human condition to current events and policy, Citrin regularly contributes comment and analysis for leading media outlets including U.S. News & World Report, Forbes, and CNBC.
Citrin has been a financial advisor for over fifteen years. He began his career managing investment accounts at Morgan Stanley and in 2003 founded his own financial advisory practice currently based in Metropolitan Detroit. Citrin also possesses significant experience as an educator, most recently for seven years as Adjunct Faculty of Finance at Wayne State University’s School of Business.
The underlying theme that runs through all of Citrin’s professional efforts is his belief that cultivating an authentic and deep understanding of the way our brains work and therein the role of emotion and bias in our decision making process is the key to critical progress in business and life.