Too often, achieving our desired outcome is elusive. Good intentions and hard work routinely come up short, especially in life’s boldest pursuits. While many think the fix is working even harder, changing strategy, or new personnel, the truth is that top performance is achievable by removing bias. Both apparent and hidden, our biases are being redefined by modern scientific breakthroughs and leveraged by the highest achievers to make better decisions and tip the odds in their favor.
After almost two decades of studying how biases cloud performance, Jonathan shows that their removal liberates success. A powerful solution, Jonathan unveils our most damaging bias traps, offers a prescriptive model to conquer them, and cracks the code to better performance. Inspiring and remarkably practical, The Unbiased Advantage is a refreshing study on performance that transforms both our mindset and results.