Jonathan Citrin began his career in the investment industry and quickly became dissatisfied with the myopic forms of analysis typical of Wall Street. Relentlessly pursuing what truly drives capital budgeting decisions, Citrin discovered answers when he turned inward and examined innate biases at the core of our decision making. Rather than statistics and mathematics, Citrin found that the actual nucleus of financial markets is human emotion. And realizing the power of this interplay – between the complexities of the brain and finance – Citrin worked to become an authority on the fundamentals of markets and our minds. Today, for the better part of two decades, Citrin has been managing portfolios, teaching at university, public speaking, and writing, all in the frame of removing emotion from finance.
Citrin knew his unique brand of financial theory had value far beyond money and investing. For Citrin, financial markets are nothing more than a microcosm of the human condition – a grand stage where the full range of our behavior, emotions, and ideas are played out. By applying his work from finance more widely to the systems that govern our existence, Citrin became focused on the relevance of his conclusions in the broader context of our decisions and our society.
Citrin devoted years of scholarship the human condition – an education that took him around the world including to Dharmasala, India attending lectures by His Holiness the Dalai Lama; to Bordeaux, France at the monastic community of Zen Master Thich Nhat Hanh; to Rhinebeck, New York at the Omega Institute with acclaimed teacher, author, and nun Pema Chödrön; to London, England studying behavioral economics at the London School of Economics; and to Milwaukee, Wisconsin at Marquette University dissecting the human brain.